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  • Box of Chocolates
January 8, 2014
08 Jan 2014

Forrest Gump Was Right…Life IS a Box of Chocolates

Estimated Reading Time: 4 minutes

Box of ChocolatesIt has become abundantly clear to me over the past few years that life – through which we all must pass – is an ever-evolving puzzle and a genuine delight.

Image: Adam Collins via Flickr, CC 2.0

Good things come our way, sometimes unexpectedly; and not-so-good (I’m a PR guy; I can’t say “bad”!) things fall on us.

This has become particularly interesting to me in my now decade-long role of “head honcho” of the Curry College Communication Department’s undergraduate Public Relations Concentration. As I talk to more and more students who either are preparing to enter the workplace or have just taken their first tentative steps “out there,” I realize more and more the wonders that life holds for each and every one of us.

I’ve also seen this when I meet as a College of Fellows mentor with young professionals at PRSA’s International Conferences, something I’ve been doing for the past few years as part of my personal and professional commitment to the standards and ideals represented by the College.

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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  • Scientist Enrico Fermi demonstrating formulae.
November 28, 2012
28 Nov 2012

Public Relations: It’s Called A ‘Profession’ For A Reason

Estimated Reading Time: 5 minutes

Enrico FermiI’ve been dealing with a situation for the past few weeks involving a student who thought she wanted to “ ‘be’ in public relations.”

That is, until she found out that she was expected to actually do something besides sit at her desk or go to parties.

To quote my hero, Homer Simpson, “D-Oh!”

Those of us who now work or have worked in the public relat
ions profession know there’s a boatload of stuff that comprises the field.

Edward L. Bernays himself, a gazillion years ago (well… 50 years ago), had this to say about the requirements in his book, A Definitive Study of Your Future in Public Relations: “Public Relations does not mean selling a product, an idea, or a personality. Instead, it depends fundamentally on doing – action and deeds that are geared to public understanding and acceptance.”

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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Waxing UnLyrical in Your Inbox

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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.