The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Estimated Reading Time: 7 minutesInfluencer marketing does not equal an endorsement. Dawn Buzynski shares how to use influencer marketing as part of a successful strategy.
Influencer marketing does not equal an endorsement. Dawn Buzynski shares how to use influencer marketing as part of a successful strategy.
One reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Brandon Brown shares a list of 15 content marketing metrics that you should measure.
Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Dan Beltramo explains.
On September 13th, guest host Jen Zingsheim Phillips welcomed guests Sultana Ali and Kirk Hazlett to speak about ethics of PR measurement.