On Sabbaticals, Self-Care, and Sanity
Estimated Reading Time: 6 minutesShonali Burke pens a personal post where she opens up about 2018, self-care, and regaining sanity via a sabbatical.
06
Dec 2018
04
Dec 2018
The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Estimated Reading Time: 7 minutesInfluencer marketing does not equal an endorsement. Dawn Buzynski shares how to use influencer marketing as part of a successful strategy.
30
Nov 2018
15 Metrics You Should Measure in Content Marketing
Estimated Reading Time: 9 minutesOne reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Brandon Brown shares a list of 15 content marketing metrics that you should measure.
20
Nov 2018
The New Measurement: Shifting from Traditional PR to Growth PR
Estimated Reading Time: 9 minutesInstead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Dan Beltramo explains.