Guest Post by Jen Zingsheim Phillips
The August #MeasurePR chat featured an appropriately august panel–Heidi Sullivan, SVP, Product & Interim Managing Director, Canada at Cision; Dan Farkas, an Instructor of Strategic Communication at Ohio University; and Rachael King who offers PR & partnerships for startups in addition to co-hosting The Shepod.
Our main topic of the month was multimedia—and, of course, how to measure it.
We started by kicking off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement:
First Heidi Sullivan: Read more