The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown, Head of Global Communications at Spredfast; Austin Gaule, Media Analysis Director at Universal Information Services; and Angie Jeffrey, Vice President Brand Management at ABX Advertising Benchmark Index.
Side note: this was Angie’s first time on #measurePR as a featured guest, though I’ve been asking her to join for ages. Go Angie!
Here’s some of what we talked about:
On defining engagement: Read more