In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul, and Michelle Drifka Hinson, Chair of the Institute for Public Relations’s Measurement Commission.
Here’s some of what we talked about:
On PR measurement best practices:
A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr