The Brand View When Looking For a PR Pro
Estimated Reading Time: 8 minutesHowie Goldfarb explains the brand view when companies look for a publicity expert, with tips on what to do/not to do.
Howie Goldfarb explains the brand view when companies look for a publicity expert, with tips on what to do/not to do.
The #BWECares initiative is trying to raise $5,000 to help tornado victims in Joplin, Missouri.
The days of needing to evangelize about social media are fading fast. Departments are starting to see the benefits and want in, as Shanan Sorochynski has seen.
Tradition and fear are powerful motivators. And when it comes to making marketing decisions, don't base them on either one.