Writing What They Don’t Want To Read: Bad News In Print
Estimated Reading Time: 4 minutesShakirah Dawud gives tips on crafting messages that deliver bad news.
Shakirah Dawud gives tips on crafting messages that deliver bad news.
Conway Wigg examines one company's approach to social media in Malta, which uses Facebook for targeted conversation and engagement.
NAB's Hillan Klein discusses the company's award-winning Break-Up PR campaign - including the integration of traditional and new media.
Just ask yourself, "What would Mickey measure?" That's what I'll be discussing in my PR measurement session at PRSA's 2011 conference.