Guest Contributor - Shonali Burke

08 Feb 2018

How Embracing Community Builds Stronger Brands: Corporate Social Responsibility Done Right

How Embracing Community Builds Stronger Brands: Corporate Social Responsibility Done Right

Estimated Reading Time: 7 minutes

With the rise of social technologies, consumers have higher expectations for brands than ever before. Danielle Heiny discusses how corporate social responsibility done right embraces community.

By Guest Contributor|Feb 8, 2018|Categories: Community, Strategy, Thought Leadership|Tags: community, corporate social responsibility, CSR, danielle heiny, social good, U.N. Day for Women and Girls in STEM|5 Comments

01 Feb 2018

Community is at the Core of Content Marketing

Community is at the Core of Content Marketing

Estimated Reading Time: 7 minutes

Community helps build consumer loyalty and trust. Kelly Kostanesky examines some ways to get started.

By Guest Contributor|Feb 1, 2018|Categories: Community, Content Marketing, Marketing, Social Media|Tags: community, Kelly Kostanesky|2 Comments

25 Jan 2018

Kickstart Your Video Strategy in 2018

Kickstart Your Video Strategy in 2018

Estimated Reading Time: 5 minutes

Adding more video to your marketing strategy should definitely be a priority in 2018. Rachel Woloshin shares some tips to get started.

By Guest Contributor|Jan 25, 2018|Categories: Content Marketing, Marketing, Strategy|Tags: marketing strategy, video|6 Comments

18 Jan 2018

Social PR: Taking the “I” Out of Communications

Social PR: Taking the “I” Out of Communications

Estimated Reading Time: 8 minutes

Simon Erskine Locke explains why Social PR is more effective than the traditional, egocentric approach to communications.

By Guest Contributor|Jan 18, 2018|Categories: State of PR, Strategy|Tags: CommunicationsMatch, Simon Erskine Locke, social pr|5 Comments

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