How Content Optimization Converts Browsers into Buyers
Estimated Reading Time: 7 minutesContent optimization is one of the most effective ways to convert browsers into buyers. Kelly Kostanesky shows you how to get started.
11
Jan 2018
02
Nov 2017
#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line
Estimated Reading Time: 9 minutesIn October, Jen Zingsheim Phillips spoke with Angie Jeffrey about the issue of gender bias in advertising and how measurement of gender bias can affect PR.
10
May 2017
#measurePR Recap (April 2017): Measuring Financial Communications
Estimated Reading Time: 9 minutesOn April 13th, #measurePR focused on measuring financial communications with Serena Ehrlich, Keosha Burns, Erica Hurtt, Elise Perkins, and Howard Williams.
28
Mar 2017
#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt
Estimated Reading Time: 8 minutesIn March, the #measurePR Twitter chat featured female PR measurement superstars including Heidi Sullivan, Angela Sinickas, Rebekah Iliff, Dawn Buzynski, and Aly Saxe.