Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

10 Aug 2010

What Roosters, Forks and Bad Measurement Have In Common

Estimated Reading Time: 2 minutes

Bad measurement, meet rooster (and fork).

Ah, measuring communication success.

It can be like…

Locating a needle in a haystack.

(Wouldn’t you think they’d stop hiding the ruddy needles in the ruddy haystacks by now?)

Smuggling daybreak past a rooster. I wish I’d come up with that one.

Image: keepps, Creative Commons

Catching water with a fork, as Alan Chumley of Carma mused.

You see what they all have in common, don’t you?

It is practically impossible to be successful, that’s what.

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By Shonali Burke|Aug 10, 2010|Categories: Measurement & Metrics, MeasurePR|Tags: #measurepr, alan chumley, PR measurement, smuggling daybreak past a rooster|4 Comments

09 Aug 2010

Five Things I Didn’t Expect About Alaska

Estimated Reading Time: 3 minutes

It’s been two weeks since my last blog post?

What in the world have I been up to?

Sorry.

I’ve wanted to write, truly. I just… got caught up with stuff… fell ill… went into my bubble…

I know, I should stop with the excuses. And just try to do better.

What better way to come back from a “dry” spell than to share with you seven five things I didn’t expect to find about Alaska, following my trip there?

It’s incredibly […]