Whither #measurePR? Right Here!
A recap of two #measurePR Twitter chats featuring Alan Chumley and Katie Paine on their measurement outlooks for 2012, and more.
Digital Death, Digital Life
While some celebrities are faking a digital death, public relations measurement marches relentlessly towards digital life.
When #measurePR Became A Campfire
"Once a jolly swagman camped by a billabong, under the shade of the coolibah tree..." If you were ever a Girl Guide (I was!) or, as they say in America, Girl Scout, that might be a familiar song to you. I don't know why Waltzing Matilda (that's the name of the song) is so closely
Through the PR Looking Glass
Left Right Left Right When I worked at Ruder Finn some years ago, I was told, one day, that I was being moved to an account that I perceived as less than thrilling. Never one to hide my feelings very well (I know, weird for a former actress, but it's true), I must have given
What Roosters, Forks and Bad Measurement Have In Common
Bad measurement, meet rooster (and fork). Ah, measuring communication success. It can be like... Locating a needle in a haystack. (Wouldn't you think they'd stop hiding the ruddy needles in the ruddy haystacks by now?) Smuggling daybreak past a rooster. I wish I'd come up with that one. Image: keepps, Creative Commons Catching water with