seth duncan

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05 Apr 2011

Turning Marketing Measurement on its Head

Estimated Reading Time: 4 minutes

Usually public relations professionals are told to take measurement lessons from their marketing counterparts. But what can marketing learn from PR analytics? Continue reading

28 Mar 2011

What Marketing Can Learn From Public Relations Analytics

Estimated Reading Time: 2 minutes

Seth Duncan of Beyond Analytics returns to the popular #measurePR Twitterchat to discuss what marketing can learn from public relations analytics. Continue reading