Usually public relations professionals are told to take measurement lessons from their marketing counterparts. But what can marketing learn from PR analytics?
Seth Duncan of Beyond Analytics returns to the popular #measurePR Twitterchat to discuss what marketing can learn from public relations analytics.
How do you decide the right outcomes to measure when putting together your public relations measurement program? Seth Duncan tells us on #measurePR.
While some celebrities are faking a digital death, public relations measurement marches relentlessly towards digital life.