Turning Marketing Measurement on its Head
Estimated Reading Time: 4 minutesUsually public relations professionals are told to take measurement lessons from their marketing counterparts. But what can marketing learn from PR analytics?
Usually public relations professionals are told to take measurement lessons from their marketing counterparts. But what can marketing learn from PR analytics?
Seth Duncan of Beyond Analytics returns to the popular #measurePR Twitterchat to discuss what marketing can learn from public relations analytics.