Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
02 Dec 2009

Sometimes Silence *Is* Golden

Estimated Reading Time: 55 seconds

I just came across this story about a new groom tweeting and updating his Facebook status from the altar (h/t Marc Girolimetti).

Apparently the groom also felt the urge to tweet about his bride’s undergarments. And, it would seem, is slightly perturbed that the story was picked up by Mashable.

Um. Ya think?!

I guess we’ll have to wait and see whether Mr. Hanna gets a sudden surge in Twitter followers, […]

02 Dec 2009

Getting a Foot in the Door with GoodieRecruit

Estimated Reading Time: 9 minutes

If you’re in the PR field, a Gen Y-er, a recruiter, based in the Washington, D.C., area, or “all of the above,” you’re well aware of Heather Huhman. Heather’s one of the most prolific tweeters and writers I’ve had the pleasure of getting to know, and she focuses on helping entry-level job seekers navigate the often- (and now, it seems, always) turbulent waters of getting their feet in the proverbial door.

In addition to her “day job,” keeping up her column and religiously sharing job leads, Heather recently launched […]

01 Dec 2009

Will Tungle Kill “Reply All” Scheduling?

Estimated Reading Time: 4 minutes

I don’t know about you, but one of the things that drives me positively NUTS is trying to schedule a conference call or meeting via email.

You know what I’m talking about: the dreaded “reply all” emails. You’re given a list of five or six different day/time options and asked for your availability.

You go back and forth between your calendar depending on how quickly or often people reply. And there’s inevitably at least one person who replies so late that all your open slots are now closed.

[…]

25 Nov 2009

Thank You, Muppets… And You

Estimated Reading Time: 41 seconds

I had grand plans of writing a Thanksgiving-related post. But then stuff happened, and the post won’t.

So when I saw this floating around on Twitter yesterday (h/t Jennifer McLellan), I knew it was the perfect way for me to say “thank you” to everyone who’s a part of my life; online and offline.. you know who you are. I hope this lifts your hearts as much as it did mine.

Thank you for sharing my […]

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