Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
09 Sep 2009

The Truth About Communication

Estimated Reading Time: 1 minute

I don’t remember exactly how I stumbled upon J.D. Roth’s Get Rich Slowly blog (probably because I was trying to find tax information online, duh), but is easily one of the most interesting blogs I’ve ever read.

I mean, just look at this post on “The Truth About Taxes.” It’s about the dreaded “t” word, which would normally have me running for the hills. It’s a long post, to be sure, but not once did my eyes glaze over. The information JD’s posted is easy to understand […]

04 Sep 2009

The Accidental Oriental Shrimp Curry

Estimated Reading Time: 4 minutes

No matter what one’s communication style is, food is the one thing we all connect over (except maybe puppies and kittens, but then you start getting into exotic pet territory and before you know it you need a Bloody Mary).

At any rate, I’ve certainly found my love for cooking has broadened my network considerably, not to mention give me the courage to experiment in the kitchen much as I would in the PR arena.

So I’m adding a new category to my blog in celebration of all things food, […]

03 Sep 2009

Email Lists: One Step at a Time

Estimated Reading Time: 3 minutes

I took a completely unscientific Twtpoll a couple of days ago. The question was: you’ve met someone once, and like a good networker, exchanged business cards. Next thing you know, you’re on this person’s email list, which is clearly being used to market his/her small business. OK or no way?

Out of 28 votes, seven thought it was ok. The rest (75%) pretty much said no way (if it’s going in your spam filter, I take it as a sign that it’s unwanted) and the comments are pretty clear.

My Take

In […]

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