Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

10 Feb 2009

Writing: PR’s Sleeper “R”

Estimated Reading Time: 5 minutes

My foray into the U.S. public relations world dates back to 2000, when I had just moved to this country. Apparently “networking” was the way to go (in India we called it the “old boys’ club”) and, dutifully following the lead of more experienced professionals, I plunged myself into monthly meetings of the San Francisco Bay Area Publicity Club (which we fondly called “The Pub Club”).

Of all the characters – some offbeat, some extremely colorful – that I met, no one left a more lasting impression on me than “Mr. T.” I can’t remember his full name, but […]

By Shonali Burke|Feb 10, 2009|Categories: Career Development, Public Relations|Tags: communications, Networking, peter shankman, pr, precis, Public Relations, SFBAPC, Writing|10 Comments

03 Feb 2009

What Makes a Mentor?

Estimated Reading Time: 4 minutes

About a month ago, I saw a tweet from Shel Holtz, ABC, that piqued my curiosity:

Not one to bridle said curiosity, I followed the link Shel provided and immediately signed up for the Mentorship Connection. Again, almost immediately, I was told (via e-mail) that I had been matched with a willing mentee: Nick Lucido – and now it was up to the two of us to connect and figure out how I could help Nick move towards his PR career goals.

What Nick and […]

By Shonali Burke|Feb 3, 2009|Categories: Career Development, Public Relations|Tags: Career Development, charles zukow, john mason, kami huyse, katie paine, Measurement & Metrics, mentoring, mentorship connection, nick lucido, pr, Public Relations, Shel Holtz|20 Comments

27 Jan 2009

Why Little Things Matter

Estimated Reading Time: 56 seconds

Today, I’m sending you away from my blog – yes, you read that right – to read my guest post on “Communication Overtones.”

As you know, that’s written by the brilliant, perceptive and generous Kami Huyse, and I am honored to be one of several guest-bloggers visiting with her over the next few days. I had a tough act to follow in Lauren Vargas, and her guest post, along with several conversations I’ve had on Twitter recently, led to mine: why PR should sweat the small stuff.

I do hope […]

By Shonali Burke|Jan 27, 2009|Categories: Public Relations|Tags: communications, community, kami huyse, lauren vargas, pr, Public Relations|0 Comments

23 Jan 2009

Is Your PR Better Than Broccoli?

Estimated Reading Time: 2 minutes

Ode to Brassica

PR lessons can come from the strangest places. Now, I’m not going to create a laundry list, but as I was cooking dinner last night, the broccoli florets that I was steaming looked me square in the face and said: “Is your PR as good as we are?”

At first glance, broccoli’s a pretty unprepossessing vegetable. Its scientific name, brassica oleracea, is enough to give one hiccups. It’s not elegant or neat, like asparagus. And its color, while not unpleasing, doesn’t exactly shout out […]

By Shonali Burke|Jan 23, 2009|Categories: Public Relations|Tags: broccoli, communications, food, Measurement & Metrics, pr, Public Relations, shonali|10 Comments

Previous 244245246 Next