Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

29 Jul 2016

Getting to the Bottom of Metrics that Matter: Part 2

Getting to the Bottom of Metrics that Matter: Part 2

Estimated Reading Time: 8 minutes

As you refocus PR measurement on metrics that matter, also learn how to identify what matters to some of your key internal constituents.

By Shonali Burke|Jul 29, 2016|Categories: Measurement & Metrics, Strategy|Tags: bottom line results, measures of success, metrics that matter|2 Comments

25 Jul 2016

Monday Roundup: Measurement Case Studies

Estimated Reading Time: 3 minutes

Measurement is an essential part of any successful campaign. This week we take a look at a range of case studies on measurement.

By Shonali Burke|Jul 25, 2016|Categories: Around the Web|Tags: measurement case studies|2 Comments

22 Jul 2016

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Estimated Reading Time: 12 minutes

Refocusing your PR measurement efforts on metrics that matter isn't hard, but you need to take some basic steps first.

By Shonali Burke|Jul 22, 2016|Categories: Measurement & Metrics, Public Relations, Strategy|Tags: basics of solid measurement, goals and campaigns, google analytics URL builder, metrics that matter, refocusing PR measurement|6 Comments

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