What If Twitter Did Buy TweetDeck?
Estimated Reading Time: 4 minutesIf Twitter does indeed buy TweetDeck, it doesn't make good business sense to shut the popular third-party service down.
If Twitter does indeed buy TweetDeck, it doesn't make good business sense to shut the popular third-party service down.
Change isn't easy. You know this, so you'll spend the entire process weighing the pros and cons, predicting whether or not you should, and so on.
Business leaders often put undue emphasis on external perceptions and audiences while forgetting that their most important audience is right under their nose.
Social media practitioners are advocates, change-makers and in a lot of cases the ones who manage the day-to-day program. So, how do you maintain a balance?