Sarah decides to pull a Titanic while on board the H.M.S. TweetDeck.
With news of Twitter acquiring TweetDeck, many things about the latter may change, but it won't be shut down, as some social media pundits predict.
If Twitter does indeed buy TweetDeck, it doesn't make good business sense to shut the popular third-party service down.
Social media can be a valuable lifeline between you and your stakeholders when traditional communication tools fail, particularly in a crisis.