Public Relations - Shonali Burke Consulting

23 Jun 2010

On Pontification

Estimated Reading Time: 49 seconds

Quick heads-up: tomorrow I’m doing a Ragan webinar on social media and strategic communication in the “age of now.” (They didn’t say that last bit, I did.)

Friday, I’ll be at the Potomac TechWire Digital Media Conference East, on a Twitter-related panel with luminaries such as Rohit Bhargava and Jodi Gersh (hashtag #dmc10).

Hey, I can try to pontificate with the best of them. I might not beat ’em at their game, but you can’t knock a girl for trying, can you?

Hope you see you at […]

By Shonali Burke|Jun 23, 2010|Categories: Public Relations, Speaking & Presenting|Tags: potomac techwire, ragan, Speaking & Presenting|0 Comments

16 Jun 2010

How Edmund Cude Uses Mobile to Rent Apartments

Estimated Reading Time: 9 minutes

While we were walking around St. John’s Wood, London, a few months ago, I came across this sign.

I hadn’t seen anything like that before, at least in the U.S., so I did a double-take. When you think about it, though, it makes perfect sense. Texting is on the rise among “older people” in the U.K., as reported by MediaWeek a while back:

The research claims texting is becoming more prevalent among older people, with 44% of 35 to 44-year-olds and 14% of 45-plus ages sending more than 30 text […]

By Shonali Burke|Jun 16, 2010|Categories: Business Building, Case Studies, Marketing|Tags: bryce keane, edmund cude, jason falls, mike whaling, mobile marketing, renee revetta, texting, texting in the UK, using mobile to rent apartments|6 Comments

15 Jun 2010

We All Play in the Same Sandbox

Estimated Reading Time: 3 minutes

Guest Post by Narciso Tovar

Early on in my career,

much like everyone else in PR, one of the things that I was called to do was get some editorial calendars together. This was right around 1996 and 1997, and since these kinds of things weren’t online just yet, I had to talk to the editorial assistant to get that information.

Even though this was a very timely task (especially since these were faxed back, providing the additional chore to make sure that these faxes came though clearly enough and, if so, enter […]

By Guest Contributor|Jun 15, 2010|Categories: Public Relations|Tags: playing nice, respect|6 Comments

17 May 2010

PR Pros: Protect What Is Important

Estimated Reading Time: 3 minutes

Guest Post by Narciso Tovar

One of the things I love about Eddie is that he is both lovable and loyal.

He’s never really met a human that he doesn’t love, while, at the same time, he’s never backed down from the ”˜monsters’ behind the front door… at least until they come inside.

And even though Eddie is great about loving family and strangers once we invite them in, his initial reaction to protecting the family is what impresses me.

There’s a lesson for PR professionals here: Protect What’s Important.

Your Client’s Reputation

[…]

By Guest Contributor|May 17, 2010|Categories: Public Relations|Tags: big noise communications, eddie the corgi, reputation management|3 Comments