Public Relations

28 Aug 2015

When Great Content is Disguised as Math

Estimated Reading Time: 36 seconds

A photograph by Geoff Livingston shows how math is pervasive in everything PR practitioners do, including creating content.

By Shonali Burke|Aug 28, 2015|Categories: Content Marketing, Public Relations|Tags: math, numbers, storytelling|14 Comments

21 Aug 2015

Couch Control: Measurement Therapy for PR Pros

Couch Control: Measurement Therapy for PR Pros

Estimated Reading Time: 6 minutes

Sometimes the best PR advice comes in the form of measurement therapy.

By Shonali Burke|Aug 21, 2015|Categories: Measurement & Metrics, Public Relations|Tags: smart measurement|12 Comments

19 Aug 2015

Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Estimated Reading Time: 6 minutes

PR standards define what needs to be measured. Julie O'Neil, Ph.D takes a look at the Washington Redskins' recent media monitoring debacle.

By Guest Contributor|Aug 19, 2015|Categories: Measurement & Metrics, Public Relations, State of PR|Tags: Institute for Public Relations, IPR, meltwater, pr standards, TVeyes, Washington Redskins|8 Comments

07 Aug 2015

Smarter Ways to Measure Authoritative Content

Smarter Ways to Measure Authoritative Content

Estimated Reading Time: 10 minutes

As what we consider authoritative content changes, so does how we measure it need to change.

By Shonali Burke|Aug 7, 2015|Categories: Content Marketing, Measurement & Metrics, Public Relations, Strategy|Tags: measuring authoritative content, social sharing|4 Comments

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