Judging a Book by its Cover
Estimated Reading Time: 6 minutesMuch as we say we shouldn't judge a book by its cover, we do. Business communicators need to learn to go beyond that.
Much as we say we shouldn't judge a book by its cover, we do. Business communicators need to learn to go beyond that.
Big brands mustn't necessarily engage actively in social media, but they must be able to control their stories. Howie Goldfarb cites Apple.
Give to the Max Day of Greater Washington aims to raise $3M for area nonprofits via a 24-hour online fundraiser. FOLMC is a participant.
Harrison Kratz stresses the importance of knowing our public relations fundamentals even as social media is increasingly important.