MeasurePR: When The Star Is You
Estimated Reading Time: 6 minutesThe penultimate #measurePR chat of 2010 featured a whole host of stars: everyone who participated in the discussion on public relations measurement.
The penultimate #measurePR chat of 2010 featured a whole host of stars: everyone who participated in the discussion on public relations measurement.
Among the many public relations lessons to be learned from Wikileaks' Julian Assange is the importance of one's "good name," for organizations and people alike.
By employing shock tactics, the Digital Death campaign is a poor excuse for real public relations, which should focus on building long-term relationships.
While some celebrities are faking a digital death, public relations measurement marches relentlessly towards digital life.