Social Media - Shonali Burke Consulting

13 Jul 2010

How The UK’s NHS Broke Into Social Media

Estimated Reading Time: 11 minutes

Reaching out… touching me… touching you…

Over the past month, much like the many months before it, I have been listening to and absorbing a wide variety of stories on social media and how various brands are using it – for better or worse – to reach out to new audiences.

I happened to be browsing one of the UK’s preeminent social media news outlets (and a personal favorite of mine for breaking stories in the world of social media […]

By Guest Contributor|Jul 13, 2010|Categories: Social Media|Tags: nhs, reputation online, vikki chowney|8 Comments

10 Jul 2010

The Real Reality Stars

Estimated Reading Time: 20 seconds

Now this is a reality show I’d watch any day.

Thanks, Kami Huyse, who pointed me to this via her client, Baylor Health Care System.

Audrina, Snooki, Bethenny – are you taking notes?

Why do I even know their names? Sigh…

By Shonali Burke|Jul 10, 2010|Categories: Public Relations, Social Media|Tags: baylor health care system, therapy dogs|1 Comment

08 Jul 2010

Looking At Social Media Value The WIIFM Way

Estimated Reading Time: 8 minutes

I came across an interesting post on the value of a Facebook fan today, via Todd van Hoosear and Dave Fleet (h/t to both of you).

Augie Ray, who posited this on Forrester’s blog, said:

It is a question I hear several times a week: What is the value of a Facebook Fan? I’ve seen answers ranging from $136.38 to $3.60. I can’t blame vendors, agencies and consultants for trying to answer the question — the hunger from […]