When you’re launching your content campaign, the odds are already stacked against you. Brandon Andersen explores how to overcome the odds to make your campaign succeed.
As a starting point on the journey to build a brand, it’s important to step back and think about the drivers of behavior. Simon Erskine Locke explains.
Guest Post by Rob Biesenbach
It’s an old story: PR people are often terrible when it comes to our own PR.
I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Yet when it came to describing their businesses, they all delivered a version of this template:
We’ve been around for [xx] years and are headquartered in [city], with [x] offices around the [country/world]. We have [x] practices and specialize in [y]. Clients include [x, y and z] and recent matters we’ve handled include […]
More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today. Brooklin Nash explains.
