Five reasons for you to attend my presentation on “measurement in the age of now” at PRSA’s 2010 International Conference today (Set 5, Track 4):

That is, of course, you’re in the PR field, and attending the conference here in DC.

If you’re not – well, you can send me good vibes, right?

Counting down the five:

5. I’ll be talking practical measurement and value, not smoke & mirrors.

4. I’ll show you how others have done/are looking measurement the right way, i.e. working backwards from objectives, not swirling in a morass of “buzz.”

In other words, how to build your measurement house of bricks, not sand.

Image: Erwin Bolwidt via Flickr, Creative Commons

3. I’m told my accent is fun to listen to. I promise to try to speak slowly.

2. If you’re playing the #prngame, you definitely don’t want to miss the chance to score some points. A lot of them. ‘Sall I’m saying.

1. I’d really appreciate it!

3:3o pm ET, in the Monroe room at the Washington Hilton.

And if you are in PR but not here “IRL,” do follow along on Twitter: hashtag #prsa_ic.

Look forward to seeing you!

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke