Five reasons for you to attend my presentation on “measurement in the age of now” at PRSA’s 2010 International Conference today (Set 5, Track 4):

That is, of course, you’re in the PR field, and attending the conference here in DC.

If you’re not – well, you can send me good vibes, right?

Counting down the five:

5. I’ll be talking practical measurement and value, not smoke & mirrors.

4. I’ll show you how others have done/are looking measurement the right way, i.e. working backwards from objectives, not swirling in a morass of “buzz.”

In other words, how to build your measurement house of bricks, not sand.

Image: Erwin Bolwidt via Flickr, Creative Commons

3. I’m told my accent is fun to listen to. I promise to try to speak slowly.

2. If you’re playing the #prngame, you definitely don’t want to miss the chance to score some points. A lot of them. ‘Sall I’m saying.

1. I’d really appreciate it!

3:3o pm ET, in the Monroe room at the Washington Hilton.

And if you are in PR but not here “IRL,” do follow along on Twitter: hashtag #prsa_ic.

Look forward to seeing you!

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke