Building a good measurement program is similar to building a house of bricks, not sand. That's what my PRSA presentation will focus on. Continue reading
We’ve talked quite a bit about the need for constantly educating ourselves and our peers recently, haven’t we?
Reminds me of a conversation I had with Back Yard Squirrel the other day.
“So what do you do?” he asked, while trying to reach – upside-down – into the bird feeder.
(Unsuccessfully, I might add.)
“I’m a PR agency of one,” I answered, wondering if a neatly-aimed acorn might knock him off his perch.