Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Jim Sterne, founder of eMetrics, had tips for public relations pros on using web analytics to measure their efforts on last week's #measurePR Twitter chat.
22
Feb 2011
04
Oct 2010
Social Media Metrics: Frameworks Frameoff!
As you read this, I will likely be wrestling with my hair to get it into some semblance of respectability before I head to the eMetrics Marketing Optimization Summit.
That’s because I’ll be moderating a panel with John Lovett of Web Analytics Demystifed and Seth Duncan of Context Analytics, aptly titled “Social Media Metrics Framework Frameoff.
Note that I am not being paid for this (or to write this post), but I do get a free conference registration that’s valued at USD […]
24
Sep 2010
Sense Is Lost On Squirrels
We’ve talked quite a bit about the need for constantly educating ourselves and our peers recently, haven’t we?
Reminds me of a conversation I had with Back Yard Squirrel the other day.
Image: Les Howard via Flickr, CC 2.0
“So what do you do?” he asked, while trying to reach – upside-down – into the bird feeder.
(Unsuccessfully, I might add.)
“I’m a PR agency of one,” I answered, wondering if a neatly-aimed acorn might knock him off his perch.
“What does that mean?” he asked.
“What do you […]