04 Oct 2010

Social Media Metrics: Frameworks Frameoff!

Estimated Reading Time: 2 minutes

As you read this, I will likely be wrestling with my hair to get it into some semblance of respectability before I head to the eMetrics Marketing Optimization Summit.

That’s because I’ll be moderating a panel with John Lovett of Web Analytics Demystifed and Seth Duncan of Context Analytics, aptly titled “Social Media Metrics Framework Frameoff.

Note that I am not being paid for this (or to write this post), but I do get a free conference registration that’s valued at USD […]

24 Sep 2010

Sense Is Lost On Squirrels

Estimated Reading Time: 7 minutes

We’ve talked quite a bit about the need for constantly educating ourselves and our peers recently, haven’t we?

Reminds me of a conversation I had with Back Yard Squirrel the other day.

Image: Les Howard via Flickr, CC 2.0

“So what do you do?” he asked, while trying to reach – upside-down – into the bird feeder.

(Unsuccessfully, I might add.)

“I’m a PR agency of one,” I answered, wondering if a neatly-aimed acorn might knock him off his perch.


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