measuring communitySeeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. So the February chat welcomed a trio of terrific guests: Post Planner CMO Rebekah Radice, Rosemary O’Neill of Hoop.la, and Karen Freberg, Assistant Professor of Strategic Communication at the University of Louisville.

Here’s some of what we talked about.

On whether impressions are a valuable metric for PR in the social age:

Aidan Lukomnik also had this to say:

On how online community impacts PR and vice versa:

Community member Erica Moss chimed in with these words of wisdom:

On smart metrics for measuring community:

As you can see there was no shortage of great info being shared. Emma Hawes put it best when she said:

So, before we knew it our time was up. If you missed the chat or want to relive the action check out the #measurePR transcript for February 11.

More details on the March guests will be headed your way soon. What I can tell you is that the chat will be held on Thursday, March 10th from 12-1 pm ET… so please save the date!

P.S. Don’t forget to “like” the Shonali Burke Consulting Facebook page for the most up to date info about all things #measurePR.

Image: William White via Unsplash, CC Zero

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke

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