Share8
Tweet
Pin
8 Shares

#measurePR Guest Post by Jen Zingsheim Phillips

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day, so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month.

Heidi Sullivan, Angela Sinickas, Rebekah Iliff, Dawn Buzynski, and Aly Saxe offered up smart measurement advice for everyone—from those just starting out, to seasoned pros.

Shonali started by kicking off with introductions, and the guests chimed in on how they got started measuring PR:

Next, they discussed “perfect” measurement strategy—what it is, how to go about it, and whether perfection is attainable:

The flip-side of perfect is perfectly awful—so, the group exchanged its thoughts on what constitutes the worst PR measurement practices they’ve seen, including *clears throat and then ducks* AVEs:

Which brought about the correct response:

There was also a shocking confession:

Question 4 was an interesting one that PR pros grapple with from time to time.

Whether it’s due to a crisis or a company that prefers to keep its name *out* of the media, the question of measurement is the same:

What are the PR measurement best practices when you don’t want to attract attention?

The panel had some great suggestions:

Following International Women’s Day as the chat did, the next question asked the panel who some of the women in PR who have left an indelible impression on them:

And of course…!

The panel also offered advice for new PR pros entering the field:

It was a spirited and informative discussion with some of the PR measurement world’s standout minds. There was a great deal that was discussed that isn’t highlighted in this summary, so please check out the #measurePR transcript for March 9  to see what you might have missed.

April #measurePR Announcement

In April, #measurePR is all about the Benjamins! The diverse panel of guests will share best practices around the implementation and measurement of financial communications, including investor relations.

They include:

  • Keosha Burns, a strategic PR consultant with more than 10 years experience in the financial services and housing industry;
  • Serena Ehrlich, Business Wire’s Director of Social and Evolving Media;
  • Erica Hurtt who leads a team of very talented communications professionals at the Center for Audit Quality;
  • Elise Perkins who builds brands for businesses and people, using a savvy mix of content and influencer strategies; and
  • Howard Williams, a PR strategist providing creative and strategic counsel in messaging, crisis communication and brand building.

We’ll be congregating around the #measurePR hashtag on Twitter, Thursday, April 13 from 12-1pm ET. So make sure to mark your calendars for your monthly dose of smart measurement talk (an easy way to do that is to RSVP to the Facebook event).

Jen ZingsheimJen Zingsheim is a writer and strategic consultant based in New Hampshire. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Earlier in her career, Jen worked at Fleishman-Hillard’s St. Louis headquarters, and the Missouri Chamber of Commerce and Industry.

Share8
Tweet
Pin
8 Shares