Barbara Bassi

04 Jan 2018

The Rear-view Mirror: How #measurePR Ended 2017

The Rear-view Mirror: How #measurePR Ended 2017

Estimated Reading Time: 7 minutes

The #measurePR Twitter chat ended 2017 on a high note with chats in November and December that armed attendees with tons of measurement smarts.

By Shonali Burke|Jan 4, 2018|Categories: Measurement & Metrics, MeasurePR|Tags: #measurepr, Barbara Bassi, Ekaterina Walter, Jansen Communication, jen zingsheim, john friedman, Kelly Kostanesky, measurement, omni-channel marketing, spin sucks|0 Comments

29 Sep 2017

#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Estimated Reading Time: 4 minutes

In September, #measurePR celebrated Measurement Month with guests Annsi Krol, Barbara Bassi, Johna Burke, and Khali Sakkas.

By Shonali Burke|Sep 29, 2017|Categories: Measurement & Metrics, MeasurePR|Tags: #amecmm, AMEC, Annsi Krol, Barbara Bassi, johna burke, Khali Sakkas, Measurement Month|0 Comments