communications - Shonali Burke Consulting

10 Sep 2009

“Demystifying Communication…

Estimated Reading Time: 43 seconds

… in a Digital World” is an article Cision asked me to write for its Navigator, loosely based on this presentation I made at Goodwill Industries International‘s 2009 Summer Learning Event (which was great, every organization should put on an event like that).

I’ve subscribed to the Navigator for years, so was thrilled to be asked. Thank you, Cision, and in particular, thank you Scott Henderson for so graciously sharing the details of the Pledge to End Hunger for both the presentation and the […]

By Shonali Burke|Sep 10, 2009|Categories: Public Relations, Social Media|Tags: cision, communications, pledge to end hunger, Public Relations, scott henderson, Social Media|2 Comments

09 Sep 2009

The Truth About Communication

Estimated Reading Time: 1 minute

I don’t remember exactly how I stumbled upon J.D. Roth’s Get Rich Slowly blog (probably because I was trying to find tax information online, duh), but is easily one of the most interesting blogs I’ve ever read.

I mean, just look at this post on “The Truth About Taxes.” It’s about the dreaded “t” word, which would normally have me running for the hills. It’s a long post, to be sure, but not once did my eyes glaze over. The information JD’s posted is easy to understand […]

By Shonali Burke|Sep 9, 2009|Categories: Public Relations|Tags: communications, jd roth, taxes|2 Comments

17 Aug 2009

Demystifying Digital Communications

Estimated Reading Time: 3 minutes

Last week I had the pleasure of presenting a couple of workshops at Goodwill Industries International‘s 2009 Summer Learning Event in Grand Rapids, Mich. – an educational “retreat” of sorts for GII employees. I say “pleasure” because the event was organized beautifully, I got to visit Grand Rapids for the first time and, most of all, the workshops were a ton of fun.

The second class I taught (the first was on measurement) was on “social media 101.” What’s delightful to me about this kind of class is that […]

By Shonali Burke|Aug 17, 2009|Categories: Social Media|Tags: communications, facebook, GII, goodwill, Public Relations, Social Media, Twitter, youtube|7 Comments

07 Aug 2009

Don’t Dig Yourself, Lazarus

Estimated Reading Time: 4 minutes

Yesterday I was millions of people taken completely unawares by Twitter’s DDOS (distributed denial of service). In plain English, that means that those of us who consider Twitter our virtual world were shut out from “talking” to our tweeps, conducting our informal focus groups and taking comfort from our cheering squads while the service was suffering from an outage.

Apparently this also affected Facebook, but since I’m one of those who streams content from Twitter to Facebook, rather than vice versa (or simply versa), the […]

By Shonali Burke|Aug 7, 2009|Categories: Public Relations, Social Media|Tags: communications, facebook, nick cave, Public Relations, rss, scott monty, Social Media, Twitter, yammer. friendfeed|4 Comments