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  • content strategy
January 11, 2019
11 Jan 2019

Don’t Lose Clients Due to Lack of Content Strategy

Estimated Reading Time: 6 minutes

content strategyGuest post by Brandon Andersen

Losing a client sucks.

Losing a client because of something you could have easily addressed is worse.

But when it comes to demonstrating actual business results, many agencies scramble to pull together whatever they can to prove success. This often results in showing vanity metrics that don’t tie to bottom line results.

So brands move on to the next agency that promises them something shinier or cheaper.

Are you essential … or a commodity?

Agency life is tough. That one big client you have had for five years and makes up 50% of your business finally decides that the grass is greener on the other side, and they leave.

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

1 Comment/in Strategy /by /#permalink
  • road less travelled
October 14, 2016
14 Oct 2016

Walking the Content Road Less Traveled

Estimated Reading Time: 5 minutes

road less traveledHey, Content Strategist! Ready to make some magic by walking the content road less traveled?

Yes, you. I’m talking to you.

What if, instead of doing what every single content marketing guru told you to do (“Do more!” “Be everywhere!” “Jump on the bandwagon!”), you bucked the trend?

What if, instead of being on the most appealing platform du jour (podcasts, anyone? Also, WHY?), you instead focused on a platform that let you express yourself the best way you knew how?

Even if you hadn’t been super-active on it to date (or EVER) … and didn’t have the massive network you have elsewhere… and were pretty sure your initial posts might not engender a groundswell of reaction?

But – and this is important – it gave you your voice in a way none of the other platforms did… and helped you show just a little bit more of yourself to the world than you ordinarily would… what then? Would you go for it?

This is something I’ve been thinking about a lot lately.

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

2 Comments/in Content Marketing, Personal /by /#permalink

Waxing UnLyrical in Your Inbox

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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.