#measurepr - Shonali Burke Consulting

18 Aug 2010

Measurement Smarts… Or Mata Hari?

Estimated Reading Time: 5 minutes

Are we smart about measurement… or unwittingly being Mata Hari?

Image: Bob Bobster, Creative Commons

Yesterday’s #measurePR chat was VERY interesting.

Philip Sheldrake of Influence Crowd was our guest, and we focused on the ethics of measurement; here’s a recent post that tells you how and why he came to be on the show, er, chat.

Before I could get to it, Philip wrote up a great recap of the chat, so I’m not going to try to improve on what’s already […]

By Shonali Burke|Aug 18, 2010|Categories: Marketing, MeasurePR, Public Relations|Tags: #measurepr, ethics in measurement, mata hari, philip sheldrake, pr, privacy|3 Comments

16 Aug 2010

Influence: From BS to Best Practice

Estimated Reading Time: 3 minutes

I “met” Philip Sheldrake a few weeks ago when he started participating in #measurePR.

Who’s Philip Sheldrake?

According to David Meerman Scott, he’s “the independent expert on [social media analytics] tools.”

You’ll have to scroll down to the comments to see that, but David’s post is an excellent read too, so I think it’s well worth your time.

He is founder and partner of Influence Crowd, LLP, (photo used with Philip’s permission) and “works with organizations to improve their sensitivity to their publics and become […]

By Shonali Burke|Aug 16, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: #measurepr, ethics in measurement, influence, philip sheldrake, PR measurement|2 Comments

10 Aug 2010

What Roosters, Forks and Bad Measurement Have In Common

Estimated Reading Time: 2 minutes

Bad measurement, meet rooster (and fork).

Ah, measuring communication success.

It can be like…

Locating a needle in a haystack.

(Wouldn’t you think they’d stop hiding the ruddy needles in the ruddy haystacks by now?)

Smuggling daybreak past a rooster. I wish I’d come up with that one.

Image: keepps, Creative Commons

Catching water with a fork, as Alan Chumley of Carma mused.

You see what they all have in common, don’t you?

It is practically impossible to be successful, that’s what.

[…]

By Shonali Burke|Aug 10, 2010|Categories: Measurement & Metrics, MeasurePR|Tags: #measurepr, alan chumley, PR measurement, smuggling daybreak past a rooster|4 Comments

30 Jul 2010

The Carma of MeasurePR

Estimated Reading Time: 5 minutes

I’m pretty stoked that Alan Chumley of Carma International will be our guest on #measurePR this coming week.

Alan’s a frequent participant in the chat, contributes great information, and perhaps featuring Carma will result in good karma for all of us.

Heh, I couldn’t resist.

We’ll be chatting on August 3, 12-1 pm ET; just use #measurepr as your hashtag on Twitter to follow/participate.

And if you have questions you’d like Alan to weave his grey cells around, please do email or DM them to me ahead of time (ahead of time […]

By Shonali Burke|Jul 30, 2010|Categories: Measurement & Metrics, MeasurePR|Tags: #measurepr, alan chumley, carma, PR measurement|2 Comments