By employing shock tactics, the Digital Death campaign is a poor excuse for real public relations, which should focus on building long-term relationships.
What motivates a professional communicator in Michigan to run her first-ever 5K race? Lindsay Allen, who's doing just that, tells you.
The way philanthropic organizations have been mobilizing social media in recent years to raise funds isn’t really “shiny new stuff” any more. Still, the recent waves of donations after the earthquake have been coming at lightning speed.
In light of that, I’ve been intrigued by The Smoking Gun’s scrutiny of Wyclef Jean’s charity, Yéle Haiti (also reported on in today’s Washington Post). Having run communications for the ASPCA during some critical events in the animal welfare arena, I know how generous people can be […]
I love social media and networking. No surprises there. What is especially fascinating to me is their potential to bring together people who are virtually unknown [sic] to each other, and set the stage for something unique, something unintended and, quite possibly, something very, very good.
There are several examples of virtual “strangers” banding together to make a difference; certainly for non-profit organizations and causes, but also in response to personal appeals. Remember Beth Kanter’s birthday fund raising drive which raised thousands of dollars for kids in Cambodia? […]