nonprofit

26 Mar 2012

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Estimated Reading Time: 9 minutes

Case study: smart blogger outreach for Oxfam America's International Women's Day 2012 campaign saw its eCommunity grow by almost 300%.

By Shonali Burke|Mar 26, 2012|Categories: Case Studies, Measurement & Metrics, Media Relations, Public Relations, Social Media, Strategy|Tags: blogger outreach, case study, effective public relations, international women's day 2012, nonprofit, oxfam america|69 Comments

03 Feb 2012

7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Estimated Reading Time: 17 minutes

Susan G. Komen For the Cure never dreamed that by pulling Planned Parenthood's grants, it's become a poster child for how not to do PR.

By Shonali Burke|Feb 3, 2012|Categories: Public Relations, Social Media|Tags: crisis communications, komen, newsjacking, nonprofit, planned parenthood, real-time communication|109 Comments