Dilbert on Press Releases
Estimated Reading Time: 4 secondsAt least I’ve never had to do this.
23
Apr 2010
20
Apr 2010
What Darby Taught Me About PR
Estimated Reading Time: 7 minutes
It was about a year ago that my husband’s family (and therefore mine) went through the traumatic experience of learning that one of the uncles tragically passed away very suddenly while on vacation abroad.
Dealing with death is never fun.
While the family started coming to terms with their loss, I tried to put my PR background to good use: to find our late uncle’s “orphaned” dog, Darby, a home, using social media.
If you’re just tuning in to the Darby saga, you can catch up on my posts from last year here, […]
16
Apr 2010
From Personal Relations to Public Relations
Estimated Reading Time: 41 secondsI had the good fortune to be a presenter at Social Commerce Camp DC in February, thanks to Shashi Bellamkonda and Kikscore. As I was looking through my deck, it occurred to me it would probably make for a good series of posts on PR best practices for small businesses:
15
Apr 2010
Working “The Ant Principle” Of Public Relations
Estimated Reading Time: 5 minutes
Guest Post by Narciso Tovar
PRs: Are you the Grasshopper or the Ant?
When it comes to creating tales that have a good moral lesson to ’em, Aesop is a fella that almost immediately comes to mind.
He is credited as authoring such fables as The Lion and The Mouse, The Boy Who Cried Wolf and (drum roll please) The Ant and the Grasshopper (also known as The Grasshopper and the Ant or The Grasshopper and the Ants).
The reason I dig The Grasshopper and […]