How to Fail in Business Without Really Trying
Estimated Reading Time: 7 minutesBad publicists get beaten up on for terrible media/blogger pitches, but business people in general need to learn how to write good pitches.
27
Oct 2011
26
Oct 2011
#measurePR: Influence and Social Media
Estimated Reading Time: 4 minutesJen Zingsheim of CustomScoop visited with the #measurePR crowd to discuss influence and social media.
25
Oct 2011
Free Culture and Attention as Currency
Estimated Reading Time: 6 minutesIn an age where the culture of Free rules the market, our most valuable currency is not just money, but Attention.
24
Oct 2011
Working with a PR Pro: Third Time’s a Charm
Estimated Reading Time: 6 minutesTo successfully work with a brand, public relations pros must manage client expectations, be proactive and communicate well.