Social media measurement isn't always easy. Robert Rosenthal shares why it's important to track what you can to the bottom line.
Beth Kanter, co-author of Measuring the Networked Nonprofit, visited the #measurePR Twitter chat on Jan. 22, 2013.
If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest.
So it was only fitting that as we started the 2013 chat series, she was the first guest of […]
Jen Zingsheim provides a recap and transcript of the March 6 #measurePR Twitter chat, which also discussed if it's ever ok NOT to measure.