In September, #measurePR pulled out all the stops in honor of Measurement Month.

We had 10 guests (TEN!):

• Pierre-Loic Assayag of Traackr
• Stephen Waddington of Ketchum
• Richard Bagnall of PRIME Research
• Margot Savell of Hill+Knowlton Strategies
• Johna Burke of BurrellesLuce
• Katie Paine of Paine Publishing
• Donna Vincent Roa of Securing Water for Food TA Facility
• Martin Waxman of Martin Waxman Communications
• Aseem Sood of Impact Research & Measurement Pvt Ltd, and
• Amith Prabhu of SCoRe – Indian School of COmmunications & REputation & the The PRomise Foundation for PR.

It was a once in a lifetime, all-star event, best described by Betsy Decillis as #measurepr-palooza.

Here’s some of what we talked about:

On what’s new and exciting in the world of PR measurement:

A2 New framework will help PRs move from counting ‘stuff’ to proving value against organisation objectives #measurepr

Q2. The other thing I like about PR measurement these days is we can see results fast and adapt @shonali #measurepr

A2: No client can rely on just one channel anymore & run Integrated campaigns. This offers new challenges and opportunities #measurepr

@shonali A2: There’s also more opp to capture the “voice of the customer.” They have channels. Are empowered. #measurepr

We’re shifting to constant iteration throughout a campaign rather than measuring at the beginning and the end #measurepr

@shonali in India the Barcelona Principles are catching up. Return on Objectives are being talked about http://t.co/ouEYkcq7i7 #measurepr

A2 The Barcelona Principles updated launch last week, @richardbagnall ‘s AMEC group is ALWAYS developing resources. #measurepr

A2: New/exciting? #BarcelonaPrinciples 2.0 -it focuses on what to do instead of what not to do @hkstrategies #AMECMM #measurepr

A2: Integration & correlation of PR metrics with CRM, Social data, Web Analytics to show outcomes #measurepr

On the progress of measurement standards worldwide:

A4 (cont) we’re seeing a lot of efforts aligning measurements on marcom mixes rather than swim lanes #measurepr

A4. Beyond Barcelona? Other disciplines such as management consultancy after offering more formal methods #measurepr

@shonali A4: I like the work of IPR. http://t.co/3muWi4xDKL @IPR #measurepr

A4 PR’s remember – Can never be a magic bullet approach, always need relevant metrics depending on relevant objectives #measurepr

A4 THINK. Yes, T-H-I-N-K! Don’t rely on a program to tell you the metrics & importance. Engage your mind, alig & excel #measurepr

On advising clients that are scared of measurement:

A5 Help them see that it’s not something to feat but something to relish #measurepr

Q5 Encourage them to get beyond comfort zone by doing a test and analysing results. Then adapt #measurepr

A5 Demonstrate success = bigger budgets and career progress #measurepr

A5: in our category, there’s no choice: measure or die #measurepr

@shonali A5: Simply, no program should be without measurement or metrics. It’s good business. @queenofmetrics @wadds#measurepr

A5 Measurement is F-U-N! It’s like a big puzzle w/ game of new channels & metrics all the time. https://t.co/DCeTNyWB66#measurepr

With a plethora of valuable information being shared, the hour flew by. If you missed the chat or want to re-live the action, check out the #measurePR transcript for September 8.

October#measurePR Twitter chat announcement

Next month’s #measurePR chat will take place on Tuesday, October 6, 12-1pm ET. I’m super-excited about our guests, as we are literally going around the world with #measurePR! Here’s who they are:

• Daniel Tisch, of ArgylePR & past chair, Global Alliance
• Diane Begin of APEX Public Relations & incoming chair CPRS Toronto
• Barry Leggetter, CEO of AMEC, and
• Michelle Hinson of CyberAlert & chair, IPR’s Measurement Commission

We’ll be talking best (and worst) practices in measurement, how the practice is approached in different parts of the world, and much, much more! Please do save the date and join us – it will be FABulous.

Photo: Anthony DELANOIX via Unsplash, CC Zero