How Social Media Impacted the 2014 Indian Elections
Ancita Satija reflects on how India's AAP (Aam Aadmi Party) used social media to impact the 2014 Indian elections.
18
Dec 2013
11
Dec 2013
Will India See a Rise in Digital PR?
Does the recent rupee depreciation mean a faster move into digital PR for the Indian marketplace? Ancita Satija explores.
10
Jul 2013
Elevator Pitch or Twitter Pitch?
With social media changing the way PR professionals communicate and engage the media, could Indian PR's traditional elevator pitch soon be transformed?
19
Apr 2013
How Indian Politicians are Using Google+ Hangouts
Ancita Satija explores how the Indian government is using Google+ Hangouts to interact with its citizens.
15
Feb 2013
Starbucks – It’s Time to Brew Some Tweets
As Starbucks comes to India, should it expand its social media engagement as well as its markets? Ancita Satija explores the global brand's options.