Matt LaCasse

About Matt LaCasse

Matt believes in having a plan. Whether that's a trip to the zoo or your annual marketing strategy, it involves a lot of research, determination of goals and/or objectives, a knowledge of what works, and the spirit to push the envelope when necessary.Part art, part science, and all attention to detail, a well-designed and executed plan is a beautiful thing. Matt spends his down time with his wife and daughter (soon to be joined by a sibling in Dec. 2016). He sometimes gets to watch his beloved Iowa Hawkeyes and Chicago Cubs.

22 Jul 2011

Why Suing Old Navy Is Bad News For Kim Kardashian

Why Suing Old Navy Is Bad News For Kim Kardashian

Estimated Reading Time: 3 minutes

Kim Kardashian's lawsuit against Old Navy might not be the best public relations move for the starlet, in Matt LaCasse's opinion.

By Matt LaCasse|Jul 22, 2011|Categories: Marketing, Public Relations|Tags: controversy, image building, Kim Kardashian, Melissa Molinaro, Old Navy, perception, sue, suing|12 Comments

08 Jul 2011

On ROI, Social Media, and Relationships

On ROI, Social Media, and Relationships

Estimated Reading Time: 4 minutes

Matt LaCasse explains why communication professionals have a responsibility to re-train clients and customers on how they regard social media ROI.

By Matt LaCasse|Jul 8, 2011|Categories: Measurement & Metrics, Public Relations, Social Media|Tags: gary vaynerchuk, relationship building, social media ROI|7 Comments

28 May 2011

The Motorola XOOM: A Revolutionary Tool

Estimated Reading Time: 5 minutes

Matt LaCasse had the opportunity to use the Motorola XOOM for a few months and considers it a revolutionary communication tool.

By Matt LaCasse|May 28, 2011|Categories: Public Relations|Tags: comparison, ipad, motorola XOOM, review|6 Comments

13 May 2011

Smear Tactics: Great for BBQ, but PR? Not So Much

Estimated Reading Time: 5 minutes

A smear campaign is a terrible PR tactic. How could Burson-Marsteller even think it was ok to undertake one on behalf of Facebook?

By Matt LaCasse|May 13, 2011|Categories: Public Relations|Tags: burson-marsteller, facebook, Public Relations, smear campaign, tactics|50 Comments

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