Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
08 Oct 2010

Got Sucky Communications? Crescenzo To The Rescue

Estimated Reading Time: 3 minutes

Team Crescenzo on the move

I first met Steve and Cindy Crescenzo a couple of years ago, when I teamed up with Ragan Communications to present a few measurement-oriented workshop for a large government entity.

Having heard of “Team Crescenzo” (as I call them) for years, it thrilled me no end to actually meet them.

I was also a little worried, because I’d thought of Steve for the longest time

as one of those stratospheric communication leaders who might rip me a new one if I said or […]

By |Oct 8, 2010|Categories: Public Relations|Tags: , , , , , |9 Comments
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07 Oct 2010

Seven Ways To Set Your Presentations On Fire

Estimated Reading Time: 10 minutes

I don’t know what it is with us PR folk, but we like to use words, phrases, analogies that evoke destruction when we put our rah-rah hats on.

“Sizzlin’!”

Image: heal and inspire via Flickr, Creative Commons

“Crush it!”

“Kill it!”

Whatever. We’re a bloodthirsty lot and happy to be so.

This past Sunday, I shared seven posts that I think make for great reading when you’re preparing for a presentation.

Today, I wanted to share seven lessons I learned as I prepared for Ignite DC No. 5, an experience […]

By |Oct 7, 2010|Categories: Business Building, Speaking & Presenting|Tags: , , , , , |15 Comments
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05 Oct 2010

The Social Media Stepchild

Estimated Reading Time: 4 minutes

As I was glancing through my Reader last week, I caught an interesting post from my friend Geoff Livingston that posited we’re rapidly approaching the end of the technology adoption curve for social media.”

Image: ram reddy via Flickr, CC 2.0

I thought about this.

And thought some more.

[…]

By |Oct 5, 2010|Categories: Social Media|Tags: , , |27 Comments
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04 Oct 2010

Social Media Metrics: Frameworks Frameoff!

Estimated Reading Time: 2 minutes

As you read this, I will likely be wrestling with my hair to get it into some semblance of respectability before I head to the eMetrics Marketing Optimization Summit.

That’s because I’ll be moderating a panel with John Lovett of Web Analytics Demystifed and Seth Duncan of Context Analytics, aptly titled “Social Media Metrics Framework Frameoff.

Note that I am not being paid for this (or to write this post), but I do get a free conference registration that’s valued at USD […]

By |Oct 4, 2010|Categories: Measurement & Metrics, Social Media, Speaking & Presenting|Tags: , , , , |1 Comment
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