Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
21 Aug 2010

Today, I Am

Estimated Reading Time: 28 seconds

Today, I am

Tired of trying

Weary of worrying

Frightened of failing

Scared of succumbing.

Today, I am

Invisibly clad in sparkling scarlet spandex

Hair buffeted by the breeze

Muscles awake and alert

Spring in my step, shine on my soul.

Today, I am

Rediscovering romance

Reiterating reason

[…]

By |Aug 21, 2010|Categories: Personal|Tags: , |2 Comments
20 Aug 2010

Business Bootcamp for PR Pros: Network With a Twist

Estimated Reading Time: 10 minutes

On networking for business

We see, hear, read ad nauseam about how we should network to grow our businesses.

Image: USACE Europe District, Creative Commons

Too often, though, I think people take that to mean going to innumerable tweetups, happy hours and the ilk. I’ve lost count of the number of people I’ve seen over-commit themselves to multiple networking events on the same night.

The end result is usually that they’re tired, over-extend themselves which they later regret, and sometimes do things they later […]

18 Aug 2010

Measurement Smarts… Or Mata Hari?

Estimated Reading Time: 5 minutes

Are we smart about measurement… or unwittingly being Mata Hari?

Image: Bob Bobster, Creative Commons

Yesterday’s #measurePR chat was VERY interesting.

Philip Sheldrake of Influence Crowd was our guest, and we focused on the ethics of measurement; here’s a recent post that tells you how and why he came to be on the show, er, chat.

Before I could get to it, Philip wrote up a great recap of the chat, so I’m not going to try to improve on what’s already […]

16 Aug 2010

Influence: From BS to Best Practice

Estimated Reading Time: 3 minutes

I “met” Philip Sheldrake a few weeks ago when he started participating in #measurePR.

Who’s Philip Sheldrake?

According to David Meerman Scott, he’s “the independent expert on [social media analytics] tools.”

You’ll have to scroll down to the comments to see that, but David’s post is an excellent read too, so I think it’s well worth your time.

He is founder and partner of Influence Crowd, LLP, (photo used with Philip’s permission) and “works with organizations to improve their sensitivity to their publics and become […]

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