Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
25 Jun 2010

DMC10, Twitter and The Blue Ball

Estimated Reading Time: 2 minutes

Earlier today I presented at the 2010 Digital Media Conference, put on by PotomacTechWire and DigitalMediaWire.

My panel focused on “Twitter and the Media,” and included luminaries such as Rohit Bhargava, Jodi Gersh, Kevin Dando and Chris McGill. If ever a panel made me feel smart…

It was a fun afternoon, for which I prepared by downing copious amounts of the delicious tomato/basil soup on hand. And I hope those who attended got something out of it too.

For me, it […]

By |Jun 25, 2010|Categories: Social Media, Speaking & Presenting|Tags: , , , , , , , , |3 Comments
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24 Jun 2010

From “Check” to “Checkmate”

Estimated Reading Time: 2 minutes

Today I had the pleasure of presenting a webinar for Ragan Communications, on smart communication strategy in the digital age.

This is a topic I speak on pretty often, and the more I do it, the more I’m convinced about something:

The more things change, the more they remain the same.

So now we have social media tools at our disposal. So what? The thinking behind good communication doesn’t – or shouldn’t – change.

If you have your fundamentals right (i.e. goals, measurable objectives, strategy, tactics), then all you really […]

By |Jun 24, 2010|Categories: Measurement & Metrics, Social Media, Speaking & Presenting|Tags: , , |7 Comments
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23 Jun 2010

On Pontification

Estimated Reading Time: 49 seconds

Quick heads-up: tomorrow I’m doing a Ragan webinar on social media and strategic communication in the “age of now.” (They didn’t say that last bit, I did.)

Friday, I’ll be at the Potomac TechWire Digital Media Conference East, on a Twitter-related panel with luminaries such as Rohit Bhargava and Jodi Gersh (hashtag #dmc10).

Hey, I can try to pontificate with the best of them. I might not beat ’em at their game, but you can’t knock a girl for trying, can you?

Hope you see you at […]

By |Jun 23, 2010|Categories: Public Relations, Speaking & Presenting|Tags: , , |0 Comments
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22 Jun 2010

Of Hard Drives, Hallelujah and Trust

Estimated Reading Time: 5 minutes

Well, it’s finally done. My old hard drive is dead and I will shortly be giving it a funeral service. But, as they say, it’s an ill wind that blows no one any good.

Let me bring you up to speed.

As you may have followed, I had a bit of a meltdown last week, when my hard drive crashed. Having (stupidly) not backed up my data recently and being between laptops, I was ready to do anything – anything – to get my data back.

When the Geek […]

By |Jun 22, 2010|Categories: Personal, Social Media|Tags: , , , , , , |8 Comments
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