Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

02 Oct 2009

Spinach and Mushroom Enchiladas

Estimated Reading Time: 3 minutes

Before moving to the U.S. nine years ago, I’d eaten Mexican food only once or twice; it just wasn’t that big in India at the time (I have no idea if it’s different now). Chinese, Thai, Continental, yes, but not Mexican. Perhaps that’s not surprising in in a country that has such a rich culinary heritage of its own.

Nine years down the road, I love Mexican food. There are several spices that are similar to those used frequently in Indian cooking, albeit in different combinations. It’s up there with dosas […]

By Shonali Burke|Oct 2, 2009|Categories: Public Relations|Tags: Cooking, recipes, spinach enchiladas|0 Comments

30 Sep 2009

Why GrowSmartBiz Rocked

Estimated Reading Time: 8 minutes

Though I was excited about attending the GrowSmartBiz conference yesterday (to which I was invited as “Media/Blogger,” which was very cool for me), I did feel a little grumpy about getting ready and heading out early. That’s what happens when you work from home. After reading about Mayra Ruiz’ trek from West Virginia, though, I’ve resolved to never complain about doing so again (well, I can try). I only had to drive about 10 minutes to a Metro station and endure a not-unpleasant trip on only […]

By Shonali Burke|Sep 30, 2009|Categories: Public Relations|Tags: crt/tanaka, grow smart business, growsmartbiz, indique, jill foster, joanna pineda, mayra ruiz, mike dougherty, priya ramesh, raj malik, rebecca malik, robin ferrier, roy dunbar, senator mark warner, shashi bellamkonda, steven fisher|8 Comments

29 Sep 2009

DC, #GrowSmartBiz Is Here

Estimated Reading Time: 17 minutes

Update: This is a recap of my live-tweeting from the GrowSmartBusiness conference held today in DC. I did try to give everyone a heads up that I would be doing this, but if you didn’t get that (because I know you have better things to do than hang on every word I say), I apologize in advance for clogging your Twitterstream.

As far as the conference goes: in one word – WOW, what a day. But more on that later. I used the Twitter LiveBlog plugin for WordPress to […]

By Shonali Burke|Sep 29, 2009|Categories: Business Building|Tags: Career Development, grow smart business, live blog, network solutions, neville hobson, shashi bellamkonda, Twitter|10 Comments

28 Sep 2009

Help Manila After Ondoy

Estimated Reading Time: 1 minute

This morning I was relieved to get an email from one of my IABC contacts in the Philippines, Rosan Cruz; I was worried about her when I heard about the devastating floods Manila has been reeling from in the wake of Typhoon Ondoy.

We don’t have to speak the language to hear the heartbreak in these people’s voices. And we certainly don’t have to be in Manila or geographically nearby to lift a helping hand.

Via Twitter, […]

By Shonali Burke|Sep 28, 2009|Categories: Personal|Tags: manila, ondoy, philippines flood, rosan cruz|0 Comments

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