If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come.

Content Marketing: a scenario

Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). You’re super-excited too – content, new client, money… what’s not to love?

So you put it together. You spent the first few months creating great blog content (in your opinion, and let’s assume, for the sake of […]