Raising Cain: Why Herman Cain Is a PR Case Study
Estimated Reading Time: 6 minutesDaniel Cohen examines why, despite his apparent misstep, GOP Presidential hopeful Hermain Cain is a public relations case study.
15
Nov 2011
27
Oct 2011
How to Fail in Business Without Really Trying
Estimated Reading Time: 7 minutesBad publicists get beaten up on for terrible media/blogger pitches, but business people in general need to learn how to write good pitches.
18
Oct 2011
How Long Can We Get Away With It?
Estimated Reading Time: 5 minutesConway Wigg examines one company's approach to social media in Malta, which uses Facebook for targeted conversation and engagement.
17
Oct 2011
Lessons From a Very Public Break-Up
Estimated Reading Time: 9 minutesNAB's Hillan Klein discusses the company's award-winning Break-Up PR campaign - including the integration of traditional and new media.