MeasurePR: When The Star Is You
Estimated Reading Time: 6 minutesThe penultimate #measurePR chat of 2010 featured a whole host of stars: everyone who participated in the discussion on public relations measurement.
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Dec 2010
03
Dec 2010
Digital Death, Digital Life
Estimated Reading Time: 5 minutesWhile some celebrities are faking a digital death, public relations measurement marches relentlessly towards digital life.
18
Nov 2010
Automation in Public Relations Measurement: Yea/Nay?
Estimated Reading Time: 9 minutesAutomated tools have contributed greatly to public relations and media measurement. But can artificial intelligence replace real intelligence?
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Nov 2010
Measuring Public Relations: ROI and Unicorns
Estimated Reading Time: 6 minutesWhen it comes to measuring public relations and social media, the question of ROI almost always comes up. Olivier Blanchard visited #measurePR to chat about it.