MeasurePR - Shonali Burke Consulting

30 Mar 2010

The Terrible Twos: Keeping Up With #measurePR

Estimated Reading Time: 3 minutes

When I started the bi-weekly #measurePR chat on Twitter last month, I had no idea how it would do.

Yes, I could tell there was a need for it (conversations in several chats I sat in on turned in the measurement direction), and yes, I’ve done a little work in the area – but even if you hope and plan till the cows come home, you never really know if they’ll deliver the milk, do you?

OK, that’s my terrible analogy for the day.

Taken […]

By Shonali Burke|Mar 30, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #measurepr, kami huyse, Measurement & Metrics, PR measurement, Twitter, twitterchat, zoetica|4 Comments

Of Cabbages and Kings and Measuring PR

Estimated Reading Time: 4 minutes

We kicked off our first Twitterchat on measuring public relations yesterday, with the “queen of measurement” herself, Katie Paine. From 12-1 pm EST, we had an incredibly lively and vibrant discussion that surprised even me, the organizer – and I should know not to be surprised by anything on Twitter by now!

You might wonder why I borrowed from “The Walrus and the Carpenter” in titling this post. The thing is, Mr. Carroll’s poem is so full of beautiful whimsy, I can’t help but think it reflects some […]

By Shonali Burke|Feb 3, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #measurepr, allan schoenberg, justin goldsborough, kathy moore, katie paine, Measurement & Metrics, PR measurement, pritesh patel, sean williams, twitterchat|12 Comments

Announcing #measurepr

Estimated Reading Time: 1 minute

I had a terrific time on Twitter today. Sean Williams organized a Twitterchat with Katie Paine and myself as a precursor to our respective visits to IABC/Cleveland, and we had a good old time chatting about measurement, PR, social media and the like.

You can read the entire transcript here, if you’re interested.

I sit in on quite a few chats every now and again and the one topic that always seems to come up is measurement. I figured a regular chat on measurement, especially as it pertains to public […]

By Shonali Burke|Jan 19, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #measurepr, iabc cleveland, katie paine, Measurement & Metrics, pr, Public Relations, sean williams|10 Comments