I had a terrific time on Twitter today. Sean Williams organized a Twitterchat with Katie Paine and myself as a precursor to our respective visits to IABC/Cleveland, and we had a good old time chatting about measurement, PR, social media and the like.

You can read the entire transcript here, if you’re interested.

I sit in on quite a few chats every now and again and the one topic that always seems to come up is measurement. I figured a regular chat on measurement, especially as it pertains to public relations, might be worth setting up.

So I’ve created the #measurepr hashtag and hope that anyone who’s interested in discussing the ins and outs of PR measurement will join.

For now, we’re going to start with a bi-weekly chat, every other Tuesday from 12 – 1 pm ET. We’ll kick off the first one on February 2, and the esteemed queen of measurement, Katie Paine, will be our featured guest.

Do mark your calendars, and join me. If you have questions on PR measurement (which will encompass both “old” and “new” PR), drop me an email, leave a comment below, or tweet me. I’m looking forward to it!

Image: anion‘s Flickrstream, Creative Commons

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke