Smarter Ways to Measure Authoritative Content
Estimated Reading Time: 10 minutesAs what we consider authoritative content changes, so does how we measure it need to change.
07
Aug 2015
05
Aug 2015
How to Measure PR and Marketing Outcomes on Snapchat
Estimated Reading Time: 10 minutesSnapchat is often compared to the “wild west” for brands. Jim Dougherty examines the metrics that you could and should use to measure Snapchat.
30
Jul 2015
#measurePR Recap (July 2015): Internal Communications
Estimated Reading Time: 6 minutesIn July, the #measurePR chat focused on internal communications with guests Shel Holtz, Dr. Julie O'Neil and Dr. Barbara Gibson.
26
Jun 2015
#measurePR Recap (June 2015): Measuring Content
Estimated Reading Time: 4 minutesThe June #measurePR Twitter chat featured Jennifer Nycz-Conner, Shelly Kramer, Dan Cohen, and Fay Shapiro, who talked about measuring content.