pulling a rabbit out of a hat: measuring contentIn line with our June theme (content! content! content!), the June #measurePR chat followed suit. We welcomed four stellar guests including the Washington Business Journal‘s Jennifer Nycz-Conner, digital marketing brand strategist for V3B Shelly Kramer, founder of Red Shift Writers (and regular contributor to this blog!) Dan Cohen, and the inimitable Fay Shapiro of commPRO.biz.

With four great guests on hand, we began to chat about measuring content.

Here’s some of what we talked about:

On how the got to where they are now and what interested them in content:

On some best practices for measuring content:

Since Jen manages video for the Journal, I took this opportunity to ask her tips on creating an impactful video:

#measurePR community member James Breen also chimmed in:

As did Samantha M.:

On how PR pros can improve their design, delivery, and measurement of content:

With so many great guests and #measurePR community members in attendance, before we knew it the chat was over. If you missed the chat or want to re-live some of the action check out the #measurePR transcript for June 9.

July#measurePR Twitter chat announcement

Next month’s #measurePR chat will take place on Tuesday, July 14, 12-1 pm ET. We’ll be focusing on internal communications and related metrics with our guests Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. They’ll give you insider tips on what has worked for them, and what you should be thinking of when it comes to creating impactful and successful internal communications.

You do not want to miss this chat, so please save the date (RSVP to the event, it will help!); once again, it’s Tuesday, July 14, 12-1 pm ET. We can’t wait to “see” you there!

The photo is one of several I took during Steve Crescenzo‘s session at the recently-concluded #IABC15 World Conference in San Francisco. Steve’s slide. My photo.

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke